Blogging is the most dynamic tool to convey your words to the world. It is the most cost effective and quickest way to spread your word. However, it is certainly important that a good blog post is equally marketed well to be appreciated by the audience.
It would be of no use if your blog post is unable to create ripples in the blogging world. So once you are done writing your blog post, your next step must be to market it well on various social media platforms.
In order to leverage your blog post for social media, you need to adopt certain search engine optimization techniques while creating a blog post. Here are a few ideas that one can implement to successfully optimize a blog post for social media.
- Long Tail Keywords for Blog Post
Whether you are a sound blogger or a newbie, you must understand the valuable contribution of keywords in blogging. You need to find the right set of 2-3 keywords that would represent your blog post in the social media.
For that, you need to do a little keywords research before launching the idea of creating a blog post. Once you have selected your long tail keywords, you need to optimize your blog post around those keywords.
Using long tail keywords in a blog post will make it more search engine friendly as well as will give your post more exposure on social media. Since social media sites also utilize keywords in their social sharing, hence, you will be able to get organized traffic to your blog or website.
2. Smart use of Long Tail Keywords
It is essential to know where to put your long tail keywords in the blog post. You do not want to clutter your post with the frequent use of long tail keywords in every other paragraph. You can finely quantify the usage of each keyword in a post by positioning it effectively in your content.
You can use your long tail keywords in four different ways in a blog post:
Use the most effective long tail keyword in blog post heading. This is the headline that will appear in your social media post when you will share your blog post. The user needs to be compelled to click on your blog post title to make a visit to your site.
b. Use in headers and body
Make sure to use the keyword naturally in your headings and body of the blog post. You should avoid using the same keyword over and above to ensure you do not get penalized for keyword stuffing. Remember, use of long tail keywords in a creative manner would make your post more exciting and worth reading.
Focus on the solution you require to provide the audience with which they have approached your blog post by using that long tail keyword.
c. Meta Tags
Always include long tail keywords in meta tags like meta descriptions and meta titles. It ensures that your blog post is visible to search engines in case the user is searching for the same keywords provided by you. It will also give more exposure to your blog post on social media as your post will appear whenever someone uses those long tail keywords to look for desired content.
You must optimize your blog post URL with the desired long tail keyword so that when your post is shared on social platforms, the URL is visible with the relevant content topic. It would be easier for the user to follow to your blog site with a well-optimized URL.
e. Image Optimization
If you have included an image in your post you must optimize its caption or title with a long tail keyword. Since social media posts usually get more shares with images, your image would be the gateway for the user to reach your blog post.
3. Be a Responsive Blogger
It is important that in order to promote your blog post on social media, you must be an active social media user. You need to build your repo with the readers for which you should be an interactive blogger. Track users who like and share your post, develop conversations with the audience, answer any questions posted on your post and be as helpful as you can. It will entice the reader to know more about you and your blog which will increase your blog traffic.
4. Mobile Friendly Web Layout
Your blog should have a mobile friendly layout because most of the social media users use mobile searches for any query. Your blog should be easy to read on mobile and should have a simple and user-friendly navigation. The easier it is to navigate on mobile, the more time user will spend to read your blog post.
Also, a blog post that is aimed at social media target audience should be precise to maintain the user’s interest.
Once you have done these simple steps, your blog post is ready to roll on the social media sites.